Case Study | Abu Dhabi Media 

The Task: 

Abu Dhabi Media required a dramatic restructuring of all digital and social media functions across the group of companies, having recently let go of the senior management team responsible for the failed attempts at developing a coherent digital engineering and strategy team.


Our team took over a shell and core space to develop a new digital practice from scratch


Advance HQ at the Dusit Thani Office Complex in Abu Abu Dhabi


The Work: 

Leyden Ventures provided a range of advisory and project management services. Under the mandate of the Board of Directors, Leyden Ventures supported the establishment of AdvanceAE, an in-house digital agency. Leyden Ventures recruited support engineering agencies, trained staff on resource and project management toolsets, led development and launch of several large scale digital publishing portals and applications, restructured streaming and storage agreements, as well as advised on identity, values, and culture development.


The Results:

AdvanceAE was launched in May of 2015 with an office in Dusit Thani, Abu Dhabi. Advance developed the first arabic news sources on the Apple Watch, re-launched Abu Dhabi Sports, launched TV.AE, ran social media teams for Abu Dhabi Media Brands, and has grown to be a 60+ staff organization in under a year.